W San Francisco

Saturday, October 27th 2012

10:00pm - 2:00am

Will Call: 9:30pm

DJ Nathan Scott!!!

www.djnathanscott.com

2 Floors w/ 3 rooms of music

Living Room / Studio / Patio

As modern and hip as its fashionable clientele, this 31-story property suits its neighbors, which include the Museum of Modern Art, the Moscone Center, and the Metreon entertainment center. The design aesthetic pays homage to the Bay Area's large Asian population -- the conceit is actually called Gateway to the East -- and is visible in an array of small touches, from the exotic orchids adorning the front desk and hallways to the elevators decked out in holographic images of blossoming cherry trees to the room placards designed to look like fortune cookie messages (each with a different inspirational message printed on one side).

Of course, vestiges of the self-consciously trendy vibe are still very much in evidence, from the subtle, seasonal fragrances that infuse the lobby and elevators to the well-curated indie-pop tunes that pump throughout the public spaces. The three-story octagonal Living Room is outfitted with white sculpted walls and a lighting motif that changes throughout the day.The trendy, urban style extends to the guest rooms, which contain a feather bed with a goose-down comforter and pillows, an upholstered chaise longue, and louvered blinds that open to (usually) great city views. Bathrooms are super-sleek and stocked with Bliss products. Whimsical touches like kaleidoscopes and mini-Buddha statues make the place all the more homey.  New restaurant, Trace, opens with a theme of traceable, local foods.  All in all, this is one of the top places to stay in San Francisco, particularly if you enjoy the nightlife scene, which quite literally begins at the W's doorstep.